The Current Museum

Identity

The Current was a non-​profit orga­ni­za­tion examining the role of museums of the future, col­lect­ing and exhibit­ing digitally-​enabled works by artists and technologists.

The logotype is con­structed out of a series of custom-​drawn rounded and squared-​off geometric shapes, which are then pro­gram­mat­i­cally assembled into one of many possible forms for each indi­vid­ual appli­ca­tion. Tightly packed, the negative spaces in the letters connect and suggest elec­tri­cal pathways.

An overlay pattern is added, shaped like the holes in a computer punchcard — the digital made physical. Display text is set in Media77, a revival of Media from 1977 — the physical made digital.