Waggonner & Ball

Identity, collateral & website

A uniquely American archi­tec­ture firm spe­cial­iz­ing in designing for sus­tain­able resilience in the face of envi­ron­men­tal issues, Waggonner & Ball needed an identity that, like their solutions, would stand the test of time.

A custom version of Electra, perhaps the canonical American serif typeface, was modified with stencil cuts. Four vari­a­tions in total with varying cut widths allow for a variety of appli­ca­tions from an archi­tec­tural plan to scaf­fold­ing. To pair with this and in keeping with the founders’ pension for hand-​drawn schemat­ics during planning phases, Graebenbach, a sans with hints of brush stroke-​like flares, and BC Reformulate, a one-​of-​a-​kind mono­spaced script typeface were chosen for text and secondary levels, respectively.