Art, Culture, and Technology Program at MIT

Identity & website

A reflec­tion of the program’s hybridized art and tech­nol­ogy focus, the redesigned identity for MIT’s Art, Culture, and Technology program — “ACT” for short, and formerly the Center for Advanced Visual Studies (CAVS) — formally bridges con­struc­tivism and humanism in its typo­graphic approach.

Modular and flexible, the wordmark offers multiple con­fig­u­ra­tions for hor­i­zon­tal and vertical contexts, as well as an acronym-​only variant. It’s paired with a color palette and secondary impri­matur devised by the students and faculty and befitting the themes of each academic year, imbuing an iterative, gen­er­a­tive quality harkening back to the program’s graphic legacy with Muriel Cooper.