Museum of Chinese in America

Website

In redesign­ing the website of Museum of Chinese in America, an insti­tu­tion with extensive pro­gram­ming and even more extensive archives, I sought to bring these to the forefront and highlight the ever-​shifting and mul­ti­fac­eted activ­i­ties in play all the time.

Through a complex system of rules around sizing and placement, as well as colors pro­gram­mat­i­cally pulled from the images, the dynamically-​generated homepage reor­ga­nizes itself daily with the latest events, videos, and articles posted to a new online journal. It also surfaces artifacts from the archive, providing not just visual variety but inroads into the deeper, more research-​driven sections of the site, for which new ways of grouping the archival items into ongoing series were designed and built. The stories around them live in an editorial space, rather than being relegated to a col­lec­tions database interface.

The MOCA branding is inte­grated into the structure of the site itself, appearing in its full form upon first load before morphing and splitting into a four-​corner frame upon inter­ac­tion with the site, allowing the rich content — there’s no mistake whose site you’re on, after all — to take center stage.