The Scalability Project


A hazy, dreamy, retro-​futuristic aesthetic defines the uncon­ven­tional interface and nav­i­ga­tion of the Scalability Project website, which surveys 12 web/​multimedia artworks and texts from artists and scholars. The site is designed to be both dis­ori­ent­ing and immersive. The typog­ra­phy is both elegant and strange, a glow follows you wherever you go, and floating pulses of color connect disparate ideas.

Or, as the intro­duc­tory statement states, “This website is a ‘container,’ by Ursula K. Le Guin’s def­i­n­i­tion, a tool for gathering stories that ‘brings energy home.’”