Art, Culture, and Technology Program at MIT

Identity & website

A reflection of the program’s hybridized art and technology focus, the redesigned identity for MIT’s Art, Culture, and Technology program — ”ACT” for short, and formerly the Center for Advanced Visual Studies (CAVS) — formally bridges constructivism and humanism in its typographic approach.

Modular and flexible, the wordmark offers multiple configurations for horizontal and vertical contexts, as well as an acronym-only variant. It’s paired with a color palette and secondary imprimatur devised by the students and faculty and befitting the themes of each academic year, imbuing an iterative, generative quality harkening back to the program’s graphic legacy with Muriel Cooper.