Para Site

Website

Para Site, the preeminent Hong Kong art space, desired to better showcase the documentation of their prolific output and bring their web presence in line with modern standards.

To do this while maintaining a sense of their fast- and ever-evolving, rough-hewn aesthetic, we designed and developed a spartan website with minimal branding, a hidden navigation menu, tolerance for overlap, and large-scale interface elements in close proximity with an organic and freeform feel, leading to unexpected juxtapositions.

The typography is similarly spartan. Taking a cue from both the aesthetic of the logomark and the name itself, broken-off pieces of the logomark are randomly inserted into the text, “infecting” certain characters and unifying the text and Para Site identity, which formally as an institution has no fixed typographic palette.