Ballroom Marfa’s façade is white. The desert light spends the day making adjustments. As the sun crosses the sky, the wall changes color; the next day they start again.

On the website, the exchange runs the other way: pixels give off colored light, with each program page drawing its palette from its images. The physical building becomes a digital one, and light comes back out of it. This is a roundabout way of looking at a wall.

The website also borrows the shallow layers of the former 1920s dancehall: the homepage on the left, a raised strip of navigation and information in the middle, and content on the right. Smaller recesses in the navigation show the hierarchy.

The sign’s hand-made lettering became Marfa Sans, a text face and a display face. The letters are a little wonky on purpose. It seemed silly to borrow the sign and then straighten it out. Both fonts are used throughout the site and available as open source.