Front? F. American? Flag. American font? GT America. The first edition of Front International was called An American City, and we appear to have taken it at its word. It is difficult to write a very complicated explanation of this one, by design.

The flag graphics are a little wonky, traced from rudimentary 3D wind renderings. My colleague noticed me painstakingly tidying one up and asked why. The point is made.

The exhibition was spread across Cleveland. The F needed to be large and recognizable enough to tell you, from some distance away, that you had found one of the venues. It changes shape, the stripes rearrange themselves, and Paul Renner’s Plak announces the names of places and events in big, blunt letters. Grilli Type’s GT America handles the rest.

GT America, incidentally, comes from a Swiss type foundry.