Year

Project

Museum of Chinese in America

Client

Museum of Chinese in America

New York

Collaborator

  • Wkshps

Type

  • Motion
  • Web

Case study

The Museum of Chinese in America has a lot going on, and an archive with even more in it. The website’s homepage rearranges itself daily, bringing current events, videos, and stories from the new online journal together with objects from the collection. The layout follows rules for size and placement, with colors pulled from the images.

The archival material has room for its stories, too. Items can be gathered into ongoing series and presented in an editorial setting, with routes into the more research-driven parts of the site.

MOCA’s wordmark appears in full when the site loads, then splits into a four-corner frame as you start using it. It makes itself useful as part of the page.

1
Walkthrough
Homepage
2
Homepage
Homepage
3
Homepage
Homepage
4
Homepage
What’s On
5
What’s On
Exhibition detail with auto-generated color treatment
6
Exhibition detail with auto-generated color treatment
MOJO, a journal
7
MOJO, a journal
Informational page
8
Informational page
Mobile
9
Mobile