Year

Project

Museum of Chinese in America

Client

Museum of Chinese in America

New York

Collaborator

  • Wkshps

Type

  • Motion
  • Web

Today’s homepage might lead with a newspaper from the archive. We brought the Museum of Chinese in America’s archival objects into the same daily-changing homepage as events, videos, and stories from its new online journal. The arrangement follows rules for size and placement, with colors pulled from the images. Different periods and different parts of the museum’s work appear together, without waiting for someone to go looking for them.

The archival material has room for its stories, too. Items can be gathered into ongoing series and presented in an editorial setting, with routes into the more research-driven parts of the site.

MOCA’s wordmark appears in full when the site loads, then splits into a four-corner frame as you start using it. It makes itself useful as part of the page.

1
Walkthrough
Homepage
2
Homepage
Homepage
3
Homepage
Homepage
4
Homepage
What’s On
5
What’s On
Exhibition detail with auto-generated color treatment
6
Exhibition detail with auto-generated color treatment
MOJO, a journal
7
MOJO, a journal
Informational page
8
Informational page
Homepage (mobile)
9
Homepage (mobile)
Navigation (mobile)
10
Navigation (mobile)
Exhibition (mobile)
11
Exhibition (mobile)