Year

Project

Thierry Mugler: Couturissime

Client

Brooklyn Museum

New York

Type

  • Exhibition
  • Identity

Case study

Couturissime, the retrospective of the life and career of French fashion designer Thierry Mugler, made its final stop at the Brooklyn Museum in 2022, where it received a new graphic identity treatment. The broad-shouldered typography of the title, marketing, and didactics – set in the pairing of Sprig and Sprig Sans (Faire Type, 2023) – reflect the idiosyncratic humanist elegance present throughout Mugler’s work (even in his futuristic “Fembots”). Glossy, translucent wall labels wink at artifice and adapt to the frequent shifts in color and materiality in the many galleries of the exhibition. A bright yellow dominates the marketing materials, chosen specifically by Mugler before his passing. And wisps of smoke both reveal and obscure the title wall lettering, inspired by the clouded catwalk introduction of his masterpiece, “La Chimère” (Fall/Winter 1997–98).

Wild postings
1
Wild postings
Façade banner
2
Façade banner
3
Video projection, title wall
Introductory text
4
Introductory text
Timeline
5
Timeline
Section introduction
6
Section introduction
Section introduction
7
Section introduction
Section introduction
8
Section introduction
Mural
9
Mural
Mural, public feedback tags
10
Mural, public feedback tags
Section introduction
11
Section introduction
Wall label
12
Wall label
Section introduction
13
Section introduction
Wall label on glass
14
Wall label on glass
Section introduction
15
Section introduction
Label
16
Label
Section introduction
17
Section introduction
Section introduction
18
Section introduction
Wayfinding
19
Wayfinding
Timeline
20
Timeline
Subway advertisement
21
Subway advertisement