Thierry Mugler: Couturissime


Brooklyn Museum

New York


  • Exhibition
  • Identity

Case study

Couturissime, the retrospective of the life and career of French fashion designer Thierry Mugler, made its final stop at the Brooklyn Museum in 2022, where it received a new graphic identity treatment. The broad-shouldered typography of the title, marketing, and didactics – set in the pairing of Sprig and Sprig Sans (Faire Type, 2023) – reflect the idiosyncratic humanist elegance present throughout Mugler’s work (even in his futuristic “Fembots”). Glossy, translucent wall labels wink at artifice and adapt to the frequent shifts in color and materiality in the many galleries of the exhibition. A bright yellow dominates the marketing materials, chosen specifically by Mugler before his passing. And wisps of smoke both reveal and obscure the title wall lettering, inspired by the clouded catwalk introduction of his masterpiece, “La Chimère” (Fall/Winter 1997–98).